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abercrombie and fitch (page 2)
Abercrombie & Fitch Get Real with Ruehl
What: Ruehl No.925, or just plain “Ruehl,” was meant to pick up where abercrombie and fitch (its creator) left off. Not many 20 somethings are shelling out $100 on a pair of jeans right now. All 29 stores, located in 15 states (primarily on the East Coast), are set shut down by January 2010. Targeted to the 22 to 35-year-old post-college, elitest crowd, the chain just couldn’t cut it in this recession.
What They Say: abercrombie took a $51 million impairment charge related to Ruehl in the first quarter and will have to charge off an additional $65 million over the rest of the year. Wall Street criticized Abercrombie & Fitch for taking so long to close Ruehl. Same-store sales at Ruehl fell 33 percent in May alone.
What We Say: If you live near a Ruehl store, don’t rush there for a mini shopping marathon, hoping to cash in on all kinds of pre-closing deals. We do, however, expect some great savings around the corner - Ruehl already started slashing prices before the bad news. Find out when it’s scheduled to shut down and then check in a few weeks and even days before.
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The Abercrombie and Fitch of the Legal Publishing World
Citypages (Minneapolis) profiles West Publishing in an ever so uncritical chamber-of-commerce success story way in Westlaw Rises to Legal Publishing Fame by Selling Free Information. But the detail-rich article is recommended reading and does report some interesting information, some of it known, some estimated by legal information professionals:
From 1996 to 2005, the price for initial editions of Thomson's legal books went up about 4.5 percent each year—just slightly above the increase in inflation, and comparable to LexisNexis's 4.2 percent annual increase for similar materials.
That explains in part how in 2005, even after electronic media dominated the market and comprised 57 percent of West's revenues, the company still got 43 percent of its revenues from print.
But during the same period, Thomson's price for supplementation—updates to the initial books after changes in the law occurred—rose 11.5 percent each year, far higher than both the rate of inflation and Lexis's increase in prices for the same service.
West makes its money by selling free, public information—specifically, court documents—to lawyers. On this simple model, the company raked in $3.5 billion in revenue last year, placing it on a par, sales-wise, with retail giant Abercrombie and Fitch. But its operating profit margin really impresses: At a whopping 32.1 percent, West outpaces that of tech giants like Google (19.4 percent), Amazon (3.4 percent), and eBay (20.8 percent).
Isn't this long-standing pricing practice the reason why law librarians are looking first to West print title cancellations during our current financial circumstances, even when 50 percent discounts for some print title continuations are offered in Westlaw multi-year plan renewals?
The process is partially automated using West's Categorization and Recommendation Engine (CARE). CARE suggests key numbers for new cases, identifies cases affected by a new decision, and performs a host of other tasks that freelance attorneys performed for West before its implementation, "but an army of 800 attorney-editors analyzes the cases, writes the summaries, and approves many of the recommendations that CARE provides."
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Relax in Comfort with Abercrombie and Fitch
They’ve got a playful fashion sense that’s played will with a huge segment of the population because they can deliver on their promises consistently.If you’re thinking you might be in the market for luxury clothing, but you don’t want it to look stiff or be uncomfortable, then you’ll be happy to know that there are standard options already available that you might not have thought of.Abercrombie and Fitch are makers of what they call casual luxury, a style of clothing they’ve perfected over the years since they first established their brand.They provide a great look without the stiff, formal feel and that makes people comfortable enough to purchase quite a lot of their clothing each year.
You’ll see soccer moms in Abercrombie hoodies, it’s true, but you will also see both college and high school students with fashion savvy wearing them, too. You can look classy and relaxed, that’s the whole point of the A & F brand when it gets right down to it.That’s because the moose logo of A & F speaks to their ability to keep casual fashion fun without going overboard.
That’s because when you do business online, your costs are lower. The shops can afford to offer you lower prices because their own costs are actually lower. Just hunt around on the web for a while and you’ll come up with great deals that don’t break your budget.By shopping for Abercrombie clothing online you’ll be able to score sweet deals that you just can’t find in a typical retail store.
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Hollister Co.
Hollister Co., HCO, or simply Hollister, is an American lifestyle brand from parent brand and company Abercrombie & Fitch Co. inspired by the Southern California surfing lifestyle. HCO is aimed for customers between the ages of 14 and 24. Goods are available in-store and through the company's online store. A study by US Bancorp Piper Jaffray reveals that the brand ranked as the second most preferred teens clothing brand in 2008.
History
Opening and effect
Opened its first store in July 2000 at the Easton Town Center in Columbus, Ohio. The concept was formulated around a fictional background story created by Mike Jeffries to provide more of an atmosphere for the HCO shopper.
The fictional story states Hollister was founded by J.M. Hollister in 1922 as a pacific merchant shop in SoCal. All of Abercrombie & Fitch Co.'s spin-off brands have an accompanying fictional background (including RUEHL No.925 and Gilly Hicks). HCO's rapid success led Abercrombie & Fitch Co. to notice that the HCO brand was eating into the revenue of the Abercrombie & Fitch brand, referred to as a cannibalism effect. In order to properly distinguish A&F from HCO, higher-grade materials and construction were introduced strictly in the production of A&F clothing and goods, thus raising the prices of the latter.
From international expansion to today
Abercrombie & Fitch Co. marked its expansion into Canada mid-January 2006: two Abercrombie and Fitch stores and two Hollister Co. stores opened, one of each pair at the Toronto Eaton Centre and the other at Sherway Gardens, both shopping malls located in Toronto, Ontario. The stores' openings were originally scheduled for the end of 2005, however construction and planning issues delayed this to early 2006. As of now, locations include: Sherway Gardens, Toronto Eaton Centre, the West Edmonton Mall in Edmonton, Alberta and Upper Canada Mall, in Newmarket, Ontario. The 5th Hollister Co. store opened at Fairview Mall in Toronto, Ontario. Hollister has also opened a store at Pacific Centre in Vancouver, BC as of January 29, 2009.
Starting summer 2007, Abercrombie & Fitch Co. spent an approximate amount of $10 million USD to install video walls into Hollister Co. stores nationwide. The walls play live-feed from Surf City Huntington Beach, California to provide customers with a flavor of the SoCal surf atmosphere HCO promotes.
By October 2, 2007, 100 select Hollister California stores began to promote Abercrombie & Fitch Co.'s fifth brand Gilly Hicks: Sydney prior to the latter's debut in January 2008. Advertising was achieved through a variety of body care items including body sprays, deodorant, soaps, lotions, and lip balms called Sessions.
On October 25, 2008, Hollister Co. opened its first store outside of USA and Canada in Brent Cross, London, UK. In December 2008 Hollister Co. opened its second store in the UK in Westfield London and a garfunkle freedom Bluewater, Kent, UK.
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Marketing and resulting performance
RUEHL marketing photography has a blue color scheme and is more sophisticated than Abercrombie and Fitch. Noticeably, some imagery uses angles of Greenwich Village as a backdrop. Jeffries has made it clear that sex in marketing is a continual importance in RUEHL advertising.[7] For that reason, Bruce Weber shoots all campaigns. He is most noted for his provocative and sexual, beefcake work with Calvin Klein underwear and A&F. Photography from RUEHL's early days evolved from sepia and dark green color schemes before settling on blue. High-profile models have appeared in RUEHL marketing campaigns, including Miranda Kerr and Kim Stolz.
The brand has used the appropriate slogan, "Visit us in the Village." Its main marketing logo "RUEHL / No.925 / Greenwich Street / New York" has been revised and replaced with "RUEHL / No.925 / Greenwich St / New York, NY". It mimics as an actual address. And unlike other A&F brands which rely on and owe their success to walking self-marketing in schools, RUEHL must follow more rigid advertisement techniques to make itself more known to the public.
Marketing techniques used on RUEHL have not benefited revenue expectations for the brand. The average RNY store generated sales of over $3.2 million USD in 2006. In comparison to Hollister's outstanding popularity and sales by 2004 (four years after its opening), revenue from RUEHL by 2008 has not been satisfying. Giving R925 more of a resemblance to the A&F style (noticeable on Hollister), but maintaining flare, is a marketing move being practiced to increase figures (by attracting same-company customers). Potted palm trees (found in A&F/HCO stores) have been added instore. The "RUEHL No.925" name is stamped and embroidered more noticeably. Recently reduced price points will also make it easier for same-company customers to enter the RUEHL market, and the new store prototype will gain faster expansion than before. Even production rollouts have been made similar to its sister brands. A&F hopes that RUEHL will eventually grow as a strong, popular, post-grad brand: similar to A&F with collegiates and Hollister with high-schoolers. Customers seeking a more dark and mature look will find RUEHL their choice out of all Abercrombie and Fitch's brands. aucun commentaire
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