par
edsion010, le 4 Juillet 2009 à 02:37
1892 David
Abercrombie establishes the company as Abercrombie Co. in New York City.
1900 Ezra Fitch joins as partner/co-founder.
1904 Re-christened as
Abercrombie & Fitch Co..
1907 Abercrombie leaves. Fitch comes sole owner: The Fitch Years begin.
1909 The revolutionary A&F catalogue is released.
1910 Abercrombie & Fitch becomes first store to outfit both men and women in New York City.
1917 Moves into its historical Madison Avenue store.
Early 1920s A&F introduces Majong to the United States which gains high popularity. The company has accumulated an elite following.
1927 Charles Lindberg is outfitted by A&F for his historic flight across the Atlantic Ocean.
1929 Ezra Fitch retires, and the company comes under succeeding leaders.
1939 Adopts the slogan The Greatest Sporting Goods Store in the World.
1950s Launches store openings nationwide. A&F president Guernsey remarks, "The Abercrombie & Fitch type does not care about the cost; he wants the finest quality," this becomes A&F's modern philosophy.
1976-78 After a financial decline, declares bankruptcy and closes doors. Oshman acquires the company, and fails to produce an uplifting image.
1988-1992 Limited Brands purchases A&F, and Mike Jeffries becomes president. Abercrombie & Fitch is re-established as a youthful upscale fashion retailer.
1996 Abercrombie & Fitch enters the NYSE and becomes an independent company.
1997 The A&F Quarterly publication is launched.
1998 The abercrombie brand is launched.
2000 The Hollister Co. brand is launched.
2001 Company operations move to Home Office in New Albany, Ohio.
2004 The RUEHL No.925 brand is launched.
2005-2007 First flagship store opens in New York City. Second flagship opens in Los Angeles. Thrid flagship opens in London, marks the beginning of international expansion.
2008 The Gilly Hicks brand is launched.
2009 The RUEHL No.925 brand is closed.
The history of Abercrombie & Fitch spans over three centuries: the 19th, 20th, and 21st century. Key figures which changed and influenced the course of the Abercrombie & Fitch's background exclusively include David T. Abercrombie (the founder), Ezra Fitch (the co-founder), Limited Brands and Michael Jeffries (current Chairman and CEO).
David Abercrombie founded the A&F in 1892 as a sporting goods store. Forming a partnership with Ezra Fitch, the company continued to economically expand into 20th century. After Abercrombie left, Fitch became sole owner and ushered in the "Fitch Years" of continued success. After his retirement, the company fell under succeding leaders until its financial fall and closed doors in 1977. Limited Brands purchased the ailing brand in 1988 and brought in Mike Jeffries who completely revolutionized the image of Abercrombie & Fitch in to an upscale youthful fashion retailer. Today, the company continues to experience economic expansion through the introduction of four growing concepts and cautious internation expansion into key markets.
Prominent figures who patronized the company in its excursion goods, early-20th century days.
Tags : abercrombie, fitch, company, brand, store
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